Influencers are the new media. Their voices are heard. They are trusted. Their recommendations are followed. Influencers are the most promising channel of communications due to their wide reach and high audience engagement.
The first global annual award for the best opinion leaders from all over the world. The first WIBA Awards ceremony took place on May 24, 2019, in Cannes at the Hotel Martinez during the Cannes Film Festival.
The fourth edition of the WIBA Awards honoring the remarkable talents, opinion leaders, and influential personalities in various domains will be held on 18th May, 2022
The World Influencers Association focuses on important social issues and seeks solutions together.
On September 21, bloggers and influencers across the world took action to address the global waste problem on World Cleanup Day. They organized and participated in cleanups in their communities, from parks to forests in urban neighborhoods and beyond. They called on the millions of followers to join the World Cleanup Day campaign to help protect our environment. Their posted content was shared and viewed by nearly 60 million people in more than 160 countries.
World Cleanup Day is the biggest global civil society event addressing the waste issue. It is aimed at raising awareness around the global scale of the mismanaged waste crisis.
The idea behind a cleanup is simple and inclusive. It is open to all, and every cleanup matters.
World Day of Social Justice by The World Influencers and Bloggers Association.
On World Day of Social Justice observed by the UN on February 20, global influencers aligned their efforts to campaign against barriers that people face because of gender, age, race, ethnicity, religion, culture, or disability. This social challenge, launched by the World Influencers and Bloggers Association (WIBA) was supported by bloggers in Europe, Asia, and the Americas with 100 million followers in total.
They posted stories, videos, and images promoting acts of kindness and empathy to address discrimination and intolerance.
200 influencers took part in the challenge.
In these highly challenging times for the entire humanity, it’s extremely important to demonstrate social responsibility.
That’s why on the World Autism Awareness Day by the UN on April 2 influencers from all over the world aligned their efforts to spread the information about autism. This social challenge, launched by the World Influencers and Bloggers Association (WIBA) was supported by bloggers in Europe, India, Brazil, etc. with 150 million followers in total.
They joined the campaign by wearing blue – an internationally designated color to highlight the autism awareness issue and posting photos, and videos of themselves on social media platforms. They also shared important information about the case and called their followers to be responsible, active, and kind.
Over 200 influencers took part in the challenge.
On this 50th Earth Day, we used the Internet and Influencers’ power to change the World
Now, more than ever, we must ensure that the Internet of opportunity is available to everyone. The main global influencers united their efforts to the campaign of Earth Day. They seized all the tools and actions that they have, big and small, to change our lives and change our world, not for one day, but forever. The global coverage of Earth Day by WIBA reached 200 million people.
While the coronavirus may force us to keep our distance, it will not force us to keep our voices down. The only thing that will change the world is a bold and unified demand for a new way forward. We may be apart, but through the power of digital media, we’re also more connected than ever.
On June 1 many countries observe International Children’s Day. This year WIBA celebrated this holiday as Happy Children’s Day by focusing on a very important aspect of children’s well-being – a caring and loving family. WIBA promoted adoption, as it can give family, love, and a better future to a child deprived of parental care. 153 million children worldwide are orphans, as estimated by UNICEF. And all of them feel a lack of love and care they have never received.
On June 1, influencers and bloggers worldwide called on the promotion of adoption to give a chance for a better future to millions of parentless children.
120 bloggers with 12,4 million followers in total, shared posts, and stories to draw attention to the issue of children living in orphanages and foster care homes.
This important social message reached out and helped to raise awareness of around 2,7 million people all over the world.
In our mission, we support the implementation of UN Sustainable Goals and causes that address such topics as:
Maria Grazhina Chaplin, CEO, and founder of the WIBA
Greta Sapkaite, President of the WIBA
Jacques-Olivier Broner, Brand Strategist WIBA
Oksana Shulyar, Global Affairs Director
Iryna Savchak, Projects’ Director
Alex Holmes, Deputy CEO at the non-profit The Diana Award
Stephan Rabimov, an award-winning American journalist, fashion critic, and public relations specialist, Forbes USA contributor
Roger Morris, Managing Director of Elstree Studios and Chairman and co-founder of the Elstree University Technical College